For DDB and their client Merck Pharmaceuticals as part of a campaign. STEGLATRO® is a
type 2 diabetes medication that helps manage A1C (blood sugar) levels.
All design elements shown were provided to me.
type 2 diabetes medication that helps manage A1C (blood sugar) levels.
All design elements shown were provided to me.
STEGLATRO AD #1: For this one, I created round cap strokes for each of the colored stripes and
animated them using the Trim Paths property. I then pre-compiled the bottom left group so that
I could make it expand as the client wanted. The text is simply animated using the position and opacity
properties to create a sleek transition.
animated them using the Trim Paths property. I then pre-compiled the bottom left group so that
I could make it expand as the client wanted. The text is simply animated using the position and opacity
properties to create a sleek transition.
STEGLATRO AD #2: A much simpler design for this one - the biggest challenge here was
the initial transition between the logo and the "Looking for..." text, which only took a bit of tweaking
to overcome! The text here is animated in a similar fashion to the above ad. Lastly, the page turn transition
was done using the CC Page Turn effect, keyframing the fold position attribute.
the initial transition between the logo and the "Looking for..." text, which only took a bit of tweaking
to overcome! The text here is animated in a similar fashion to the above ad. Lastly, the page turn transition
was done using the CC Page Turn effect, keyframing the fold position attribute.