A point-of-care display for DDB's client Merck Pharmaceuticals. Featuring both
STEGLUJAN® and STEGLATRO®, which are type 2 diabetes medications.
All design elements shown were provided to me.
STEGLUJAN® and STEGLATRO®, which are type 2 diabetes medications.
All design elements shown were provided to me.
For this project, I created a gradient ramp within After Effects using the storyboard and
Illustrator files as a guide. I then animated the ramp to achieve the look you see at (0:10).
The opacity, position, and scale properties are all that I keyframed for the text and logos.
Getting the gradients to transition smoothly was definitely a challenge here, but after a lot of
keyframe shifting and playing around with the graph, I managed to get it looking pretty nice.
Illustrator files as a guide. I then animated the ramp to achieve the look you see at (0:10).
The opacity, position, and scale properties are all that I keyframed for the text and logos.
Getting the gradients to transition smoothly was definitely a challenge here, but after a lot of
keyframe shifting and playing around with the graph, I managed to get it looking pretty nice.